People on Instagram look at brand ads only to scroll down immediately on to the next reel of the creators they love.
Rarely have people looked at a 5 second skippable brand ad on YouTube and haven't clicked the bottom right "Skip Ad" button multiple times out of eagerness to skip to the content they want to see.
Two things stand out here,
1. brand content they don't want to see on their screens, and
2. creator content that they eagerly want to consume
It's a perpetual problem that brands, agencies, production studios haven't been able to solve.
OpenContent is made with the single focus to create super relevant content for audiences of consumer-focused brands. To stop the skips and put an end to Ad Aversion.
We are here to make help brands and agencies like you fix this. To enable you create brand content that just fits into your audience's feed. That's it!
We want to enable your brand's audience to not just stop skipping your brand content, but engage with it, love it, click on it and make that sweet purchase of what you've put your heart and soul into making.
We wish for OpenContent to do its job and then get out of your way. We want you to come to OpenContent for content that will help you be better on social media.
If we are able to do this for you and do it well, I'll know that we did our job. But I'll only know how we’re doing by the mails and messages you send me. I read each mail that finds its way to my inbox at niranjan@opencontent.so.
If you haven’t used Open Content yet, please do, and tell me what you think. It’ll be an honour and a privilege to be a small part of your growth journey.
Best.